About
Striving for Change
Delivering Innovation, Effecting Change
1/ST CONTENT is the innovative operating group for 1/ST’s media and content companies. 1/ST is the biggest racing company in the Americas, with a mission statement dedicated to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it. We are the leading provider of live North and South American horse and greyhound racing content, offering our partners over 90% of all U.S. racing, including many of the planet’s most prestigious horse races, like the Pegasus World Cup, every leg of the revered Triple Crown series (featuring the Kentucky Derby, Preakness and Belmont Stakes), the all-new California Crown, and the season’s flagship finale at the Breeders’ Cup.
Exclusive rights and knowledge
1/ST CONTENT’s core business is fixed odds and pari-mutuel horse racing wagering. Our mission is to energize, excite and modernize the sport of racing while ushering in a new set of fans. 1/ST CONTENT provides solutions that allow our global B2B partners to seamlessly generate new revenues as their customers wager on North and South American Thoroughbred, Harness and Greyhound racing. Our portfolio of clients is a ‘who’s who’ of the world’s largest betting organizations.
Innovative
1/ST CONTENT, along with The Stronach Group’s corporate family, processes more than $3 billion in tote transactions annually. We employ financial institution-level security to ensure all transactions are protected, safe and secure. We are committed to the growth and success of the industry globally through business-to-business product innovation, extensive professional service offerings and the continued evolution of our systems.
Responsible
For every horse and rider, our first priority is safety. We are working to pioneer thoughtful Thoroughbred horse racing – in every race, at every track. We have obligatory safety protocols, veterinary research and animal care initiatives for all 1/ST facilities. As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, we are commitment to achieving the highest level of horse and rider care and safety standards – on and off the track.
1/ST Family of Brands
The 1/ST Companies represent a group of world-class sports-anchored digital, technology, entertainment, wagering, media, content and real estate development companies.
Our Clients
We are proud to count most of the most prestigious names in the industry as our clients. If you’re interested in joining them, please don’t hesitate to contact us for more information.
Our Partners
We maintain strong relationships with all of our partners, premised on flexible thinking, speed of integration and around-the-clock support. In tandem, we share and deliver on a vision of bringing North American horse racing to the rest of the world. In so doing, we grow the sport and, significantly, return more value to key domestic stakeholders and State Horsemen’s groups, thereby securing the long-term sustainability of racing’s ecosystem.
Meet the experts
1/ST CONTENT is led by skilled professionals that bring all of their experience and proficiency to the team. These are the experts that lead the way in our everyday craft.
Ingo Dellbruegger
VP Operations & IT
Ingo.Dellbruegger@1st.com
Ready When you are
We’re challengers and problem solvers. Find out what our team of experts is capable of.