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1/ST
Class
Content

The best of american racing – live

Content

Crown
Your
Portfolio

Capture the thrill of North and South American horse racing (alongside harness and greyhound racing) in your wagering portfolio from the leading rights holder for North American racing. 1/ST CONTENT handles the rights, live video, data and wagering pathways for all of the top tracks. Your customers will love the action. You will love the revenues.

Races
Per
Year

30k +

North
American
Meetings

3k +

Live Content
Around
The Year

24/7

Thoroughbred

RACING1 ALLIANCE

Racing Alliance

Explore Our Content
Service

Single
Point Of
Thrill

With 1/ST CONTENT, we understand that business and their customers can’t wait, so you won’t have to. Thanks to our flexible gateway (EasyGate™) to quality 24/7 content and a wide range of options that can get you up and running in days, we have the customisable solutions to meet your needs.

Odds

Fixed Odds, Tote, Live Betting, Local B/Pool: We’ve got it all.

Video
Live video is available for every track we offer.
Data
We harmonize data from different sources.
From one Source
North American racing made easy!
Find Out What We Do
About

1/ST

Tedious and time consuming product development becomes a thing of the past. Rely on our experience and spotless reputation of exceeding our partners’ expectations. We offer a wide range of options to get you up and running.

Our Legendary Venues

Gulfstream Park

Gulfstream
Park

Santa Anita Park

Santa Anita
Park

See What Our Clients Say

“1/ST CONTENT’s winning combination of precision pricing and low-latency data really sets them apart for delivering North American racing across all our Flutter UKI brands.”
Flutter UKI
☆☆☆☆☆
“1/ST CONTENT’s winning combination of precision pricing and low-latency data really sets them apart for delivering North American racing across all our Flutter UKI brands.”
Flutter UKI
Flutter UKI
“We have been impressed by their responsive 24/7 customer service and collaborative approach when it came to making it work with our trading teams to improve margin.”
Flutter UKI
☆☆☆☆☆
“We have been impressed by their responsive 24/7 customer service and collaborative approach when it came to making it work with our trading teams to improve margin.”
Flutter UKI
Flutter UKI
“1/ST CONTENT’s unique and extensive content, with its cutting-edge data and innovative betting toolbox for North American racing, slots effortlessly into our overall offering.”
William Hill
☆☆☆☆☆
“1/ST CONTENT’s unique and extensive content, with its cutting-edge data and innovative betting toolbox for North American racing, slots effortlessly into our overall offering.”
William Hill
William Hill
“It’s simply fantastic to partner with 1/ST CONTENT in the States to provide the only fully automated in-play solution on the market. Their unrivalled racetrack coverage in North America - coupled to their strong heritage in managing content rights, data and odds - meant that they were the logical partners to bring a new, innovative product to market.”
Total Performance Data
☆☆☆☆☆
“It’s simply fantastic to partner with 1/ST CONTENT in the States to provide the only fully automated in-play solution on the market. Their unrivalled racetrack coverage in North America - coupled to their strong heritage in managing content rights, data and odds - meant that they were the logical partners to bring a new, innovative product to market.”
Total Performance Data
Total Performance Data
“1/ST CONTENT’s winning combination of precision pricing and low-latency data really sets them apart for North American racing.”
Fitzdares
☆☆☆☆☆
“1/ST CONTENT’s winning combination of precision pricing and low-latency data really sets them apart for North American racing.”
Fitzdares
Fitzdares
“NCMS was delighted to expand on our strategic partnership with 1/ST CONTENT. As two of the powerhouses of North American horse racing content, we look forward to further broadening the international reach of North American Thoroughbred racing.”
NYRA
☆☆☆☆☆
“NCMS was delighted to expand on our strategic partnership with 1/ST CONTENT. As two of the powerhouses of North American horse racing content, we look forward to further broadening the international reach of North American Thoroughbred racing.”
NYRA
NYRA
“At Coral and Ladbrokes, we have a rich history of supporting growth through innovation over the years. So, teaming up with 1/ST CONTENT in the States to provide a fully automated in-play solution is just the latest significant step in that determination to embrace new initiatives and technologies for our customers’ enjoyment.”
Entain
☆☆☆☆☆
“At Coral and Ladbrokes, we have a rich history of supporting growth through innovation over the years. So, teaming up with 1/ST CONTENT in the States to provide a fully automated in-play solution is just the latest significant step in that determination to embrace new initiatives and technologies for our customers’ enjoyment.”
Entain
Entain
“1/ST CONTENT’s digital content, with its advanced data and betting tools on North American racing, fitted seamlessly into our offering with a seamless integration.”
LiveScore
☆☆☆☆☆
“1/ST CONTENT’s digital content, with its advanced data and betting tools on North American racing, fitted seamlessly into our offering with a seamless integration.”
LiveScore
LiveScore
Bet365
Paddy Power
betfair
ladbrokes
Coral
William Hill
888
Tabcorp
Unibet
Codere
More About Us
+44 0808 234 9095


LinkedIn

USA
Canada

USA
Canada

Standard Data for Thoroughbred Races

The following data is always available to our partners. Additional data is available upon request.

Racecard /
Fixture data

  • Race date and time incl. time changes
  • Race name
  • Any restrictions
  • Race type
  • Race comments
  • Track surface
  • Distance
  • Purse
  • Race status

Horse
data

  • Name
  • Birthyear
  • Country of birth
  • Owner
  • Trainer
  • Breeder
  • Pedigree
  • Past performances
    (last 5 races)
  • Gender & color
  • Saddle cloth colors
  • Program number, box number and bet number
  • Morning line odds
  • Silks

Jockey
data

  • Name
  • Jockey changes
  • Weight

Pool/Prices
data

  • Bet type
  • Bet type status (depending on field size)
  • Live odds
  • Pool matrix
  • Pool totals (how much money is wagered)
  • Minimum stakes
  • Penny wagering and multiple indicator
  • Official results
  • Final position for all bet relevant horses
  • Prices for each bet type offered in the specific race

Fixed odds
data

  • Tissue Prices
  • Board Prices
  • Starting Prices
  • Decoupled Racecards
  • Spotlights
  • Verdicts