1/ST
Class
Content
The best of american racing – live
Content
Crown
Your
Portfolio
Capture the thrill of North and South American horse racing (alongside harness and greyhound racing) in your wagering portfolio from the leading rights holder for North American racing. 1/ST CONTENT handles the rights, live video, data and wagering pathways for all of the top tracks. Your customers will love the action. You will love the revenues.
Races
Per
Year
30k +
North
American
Meetings
3k +
Live Content
Around
The Year
Around
The Year
24/7
Thoroughbred
Harness
Greyhound
Our Upcoming Prime Events
California Crown
28
Sep 24
Breeders' Cup
01
Nov 24
Pegasus World Cup
25
Jan 25
Service
Single
Point Of
Thrill
With 1/ST CONTENT, we understand that business and their customers can’t wait, so you won’t have to. Thanks to our flexible gateway (EasyGate™) to quality 24/7 content and a wide range of options that can get you up and running in days, we have the customisable solutions to meet your needs.
Odds
Fixed Odds, Tote, Live Betting, Local B/Pool: We’ve got it all.
Video
Live video is available for every track we offer.
Data
We harmonize data from different sources.
From one Source
North American racing made easy!
About
1/ST
Tedious and time consuming product development becomes a thing of the past. Rely on our experience and spotless reputation of exceeding our partners’ expectations. We offer a wide range of options to get you up and running.
Our Legendary Venues
Gulfstream
Park
Santa Anita
Park
Maryland
Jockey Club
Golden Gate
Fields
Pimlico
See What Our Clients Say
“1/ST CONTENT’s winning combination of precision pricing and low-latency data really sets them apart for delivering North American racing across all our Flutter UKI brands.”
Flutter UKI
“We have been impressed by their responsive 24/7 customer service and collaborative approach when it came to making it work with our trading teams to improve margin.”
Flutter UKI
“1/ST CONTENT’s unique and extensive content, with its cutting-edge data and innovative betting toolbox for North American racing, slots effortlessly into our overall offering.”
William Hill
“It’s simply fantastic to partner with 1/ST CONTENT in the States to provide the only fully automated in-play solution on the market. Their unrivalled racetrack coverage in North America - coupled to their strong heritage in managing content rights, data and odds - meant that they were the logical partners to bring a new, innovative product to market.”
Total Performance Data
“1/ST CONTENT’s winning combination of precision pricing and low-latency data really sets them apart for North American racing.”
Fitzdares
“NCMS was delighted to expand on our strategic partnership with 1/ST CONTENT. As two of the powerhouses of North American horse racing content, we look forward to further broadening the international reach of North American Thoroughbred racing.”
NYRA
“At Coral and Ladbrokes, we have a rich history of supporting growth through innovation over the years. So, teaming up with 1/ST CONTENT in the States to provide a fully automated in-play solution is just the latest significant step in that determination to embrace new initiatives and technologies for our customers’ enjoyment.”
Entain
“1/ST CONTENT’s digital content, with its advanced data and betting tools on North American racing, fitted seamlessly into our offering with a seamless integration.”
LiveScore
Latest Updates
